EXPLORATION
PORTFOLIO
Boundless
Story Concept + Content Strategy + Creative Direction + Production + Photography Support + Video Footage Support + Copywriting + Social Media + Blog + Email
Concept:
How do we find inspiration in the face of adversity? Guided by Smartwool’s tagline: Go Far, Feel Good, we looked to tell an authentic story that captured our multi-season Boundless campaign. This one is for the doers, who unapologetically follow their dreams.
Goals:
Improve brand awareness in the bike category
Expand reach with a growing target audience
Highlight product integrity & key features
Results:
Drove key seasonal product storytelling
Grew social media following by 3k
4:18 min average time on page
Part 1 :
A Human-Powered Race Across Alaska
We're drawn to wild places for their beauty, solitude, and wonder. In Alaska, a human-powered race shapes the lives of those daring enough to embark on the journey.
Part 2:
Journey to McGrath
Two long-time friends set out on one of the most epic bike rides of their lives: 350 miles of Alaska wilderness on the iconic Iditarod Trail. Cold, dark, and remote—they’re determined to reach the finish line, together.
Part 3 :
Kia Kaha, Kia Toa
Most people don’t travel to Alaska to fat bike 350 miles in the dead of winter. And most don’t return the next year to ride 1,000 miles more. Childhood friends George Adams and Graham Muir, two former rugby players from New Zealand, hope to inspire others with their journey.
How to Pack for a Winter Fat Biking Trip
Thinking about your own overnight winter fat biking adventure? Check out these tips from Iditarod Trail Invitational race director and pro-cyclist Kathi Merchant (she’s the first woman to cross the finish line after riding 1,000 miles to Nome, Alaska—NBD).
Have Van,
Will Travel
Story Concept + Content Strategy + Research + Partnerships + Photography + Copywriting + Social Media + Blog + Email
Concept:
We might be a little biased, but we think there’s no better place to explore than the Pacific Northwest. And there’s no better way to do it than by camper van. Whether you’re looking for the coolness of a vintage VW camper or the convenience of a modern Mercedes Metris van, Peace Vans has you covered. Experience the freedom only a classic road trip can offer.
Goals:
Create inspiring, entertaining, and educational top-of-funnel content to increase brand awareness
Expand brand affinity outside of core Seattle base
Increase social media engagement
Drive traffic to Peace Vans website
Results:
11,300 average pageviews
6% social media engagement rate
20% increase in Peace Vans camper van rentals
Cool Off At Cannon Beach, Oregon
Being outdoorsy isn’t necessarily about climbing the highest summit or logging the most miles. You + being outside = outdoorsy, sharing experiences, creating memories, and savoring the slower moments with the people you love. It’s why we can’t think of a better way to kick off summer than a road trip to the Oregon Coast.
Choose Your Own Adventure in Bend, Oregon
Bend is the place to visit if you want to carve turns on Mt. Bachelor in the morning, mountain bike the flowy singletrack of Phil’s Trail Network in the afternoon, and hike up Pilot Butte to catch the sun dip behind the Cascades in the evening. We’re keeping our tips nearby so you can get the most out of your day in Bend, OR. Our biggest advice? Stay longer.
Powell’s Books x Peace Vans:
10 Best Books for Road Trips
We teamed up with our friends at Powell’s Books in Portland, Oregon, the largest independent bookstore in the world, to get their picks on the best books for road trips. These books offer up intimate, absorbing, and powerful journeys that will leave you inspired long after you finish flipping the pages.
How Running Connects Us with Pro Ultra-Runner Rob Krar
Story Concept + Content Strategy + Creative Direction + Production + Copywriting + Social Media + Blog
Concept:
Smartwool collaborated with pro ultra-runner Rob Krar to bring our new PhD Pro Endurance socks from our mills in the southeast U.S. to your feet on the trail. Paired with a running challenge in partnership with Strava, we sought to grow community through running. From pharmacist to professional ultra-runner at 36, Rob proves it's never too late to start following your passion.
Goals:
Foster connection with Smartwool athletes
Increase social media engagement
Drive sales of Smartwool’s PhD Pro Endurance Sock
Results:
6.5% social media engagement rate
22% email click-through-rate
10% increase in e-commerce sales of Smartwool’s PhD Pro Endurance Sock
Finding Healing in Running
Rob Krar shares how he works to overcomes challenges and how he hopes to inspire others through open, honest dialogue.
