COMMUNITY
PORTFOLIO
We Stand For What We Stand On
Brand Refresh Messaging + Market Research + Consumer Insights + Competitor Analysis + Communications Audit + Brand Guide + Tagline Development + Social Media Strategy + Copywriting
Concept:
Keep Nature Wild is a community of passionate outdoor lovers dedicated to cleaning up our planet. We create outdoor products inspired by the wild places that bring us joy. We find connection in landscapes, community on trails, inspiration in sunsets, and fulfillment when we’re outside with friends. Nature is where stories are shared, memories are made, and the best times are had.
Goals:
Develop an inclusive, purpose-driven tone that creates a genuine connection to consumers and elevates Keep Nature Wild in a crowded outdoor & lifestyle apparel market
Strengthen brand awareness, bring Keep Nature Wild’s mission and values to the forefront, and grow brand affinity
Create copy that boldly expresses product and ambassador program benefits, increases impact, and drives ROI
Results:
Deeper understanding of target audience to provide a more meaningful connection to existing and potential consumers
Succinct, inclusive, action-oriented brand messaging and tone across all digital marketing channels
Clear, defined metrics to meet engagement goals that align with marketing plan
Powered By Women
For Women
Competitor Analysis + Creative Direction + Brand Positioning + Key Messaging + Brand Voice + Brand Deck + Partnerships + Content Strategy + Copywriting + Email + Blog + Website
Concept:
Krimson Klover empowers women to live boldly. Whether that’s enjoying a quiet morning with a cup of coffee, skiing powdery backcountry lines, or laughing with friends around a campfire. We’re not here to conquer, we’re here to connect.
Goals:
Develop the brand’s core values and bring them to life across all consumer touchpoints
Showcase an inclusive brand culture that emphasizes community over competition
Develop a “North Star” Brand Book highlighting mission, vision, values, product innovation, & advocacy efforts
Reach new audiences through strategic partnerships
Grow e-commerce sales
Results:
Increased social media following by 15% through strategic partnerships
Doubled e-commerce sales from 2021 to 2022
Grew email subscriber list by 10%
Created cohesive storytelling themes that emphasize fun, inspiring, on-brand content
Live Boldly
Krimson Klover is an outdoor brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back.
Coming Together to Elevate Women-Led Businesses
We incorporate energetic colors, textures, and graphics in our apparel, and we bring that same intention to how we live our lives. We look at each day as a new adventure—an opportunity to learn, grow, and connect. When we see something in our world that needs attention, we roll up our sleeves and dive in.
Living Our Values: Smartwool Ride to Outdoor Retailer
Story Concept + Content Strategy + Video Footage Support + Production + Copywriting + Social Media + Blog
Concept:
4 days. 300 miles. 21,000 feet of elevation. Smartwool’s annual Ride to Outdoor Retailer is all about camaraderie—with a lot of sweat, a few tears, and ample chamois butter for good measure.
Goals:
Highlight Smartwool’s inclusivity and fun-loving values
Grow brand awareness within the cycling community
Humanize the Smartwool brand and the people behind the product
Results:
7% social media engagement
20% increase in blog traffic
Increased online conversation about the brand and strengthened community connection with user-generated content
Together, We Adapt
Story Concept + Creative Direction + Content Strategy + Research & Interviews + Video & Photography Production
Concept:
The Adaptive Sports Center enhances the quality of life for people with physical and cognitive differences through outdoor adventure. Our programs empower our participants in their daily lives and have a positive enduring effect on self-efficacy, health, independence, and overall well-being.
Goals:
Increase opportunities for people with cognitive and physical differences to participate in outdoor recreation
Produce video stories of clients engaging in programs as a marketing tool to showcase successes
Drive word-of-mouth marketing
Results:
8% social media engagement
Increased national visibility of Adaptive Sports Center
Grew summer program enrollment by 15%
Ladies Getaway
A 3-day camp in the Colorado Rockies offers outdoor activities for women to build confidence, develop new friendships, and discover new abilities.