ABOUT

brand strategist

HI, HEY, HOWDY—LOVELY TO MEET YOU!

It all started with my first pair of hiking boots. With arch support and a sturdy sole, I ventured among swaying Douglas firs in a green wonderland and climbed rugged peaks to reach rewarding views at their summits.

Fortunate to experience that access, it inspired a deep love of wild places. Those boots provided a crucial first step into long days on backcountry trails and dark nights under starry skies. I discovered a sense of boundlessness—and I wanted to share that joy with others.

I aim to connect people to nature and foster an appreciation for its wonders. For over 15 years, I’ve collaborated with brands, nonprofits, and publications to develop values-driven marketing campaigns, content strategies, brand positioning, copywriting, and strategic partnerships that strengthen engagement, grow community, drive sales, and build lasting brand affinity.

I believe in the power of stories and their ability to inspire action. A journalist and marketer by trade and a storyteller and community builder at heart—I specialize in integrated marketing strategies that drive meaningful change. 

I focus on removing barriers that prevent people from venturing outside. My work has connected families to our national parks at Grand Teton Lodge Company, conserved public lands for future generations at Crested Butte Land Trust and Conserving Carolina, empowered people to experience the outdoors in comfort with innovative gear at Smartwool, Osprey Packs, Keep Nature Wild, and Krimson Klover, provided a sense of belonging for underrepresented youth at SOS Outreach, and helped people discover places they will return to for a lifetime at Peace Vans.

While my endeavors are predominantly in the outdoor & travel industries, I love working with any purpose-led business. I’m always interested in partnering with like-minded folks—so let’s explore the impact we can create together.

Cheers!

Katie

ALWAYS BEEN STOKED ON NATURE…