ADVOCACY
PORTFOLIO
For Nature
For People
Forever
Rebranding + Research & Interviews + Creative Direction + Copywriting + Photography + Graphic Design + Public Relations + Email Marketing + Website Redesign
Concept:
Conserving Carolina is on a mission to protect, restore, and inspire appreciation of our natural world. These places have the power to change lives. Whether you're a passionate hiker, avid mountain biker, a retiree looking for ways to give back, or a parent who wants your child to experience the wonders of nature—explore Southern Appalachia with us.
Goals:
Cultivate press relationships and expand media outreach
Engage, inspire, and grow constituency
Advance brand identity and loyalty
Create an inclusive presence and thoughtfully acknowledge support
Results:
Crafted story-driven fundraising collateral raising $400k in donations
Increased PR hits by 50%
Rebranded merged organization that gained greater regional support
Annual Report: Why Your Gift Matters
Conservation doesn’t happen without people. Each year, we recognize and celebrate our generous supporters—and highlight the impact we achieve together.
Pollinators Without Borders
“A lot of times in schools you teach something and you move on and it doesn’t come up again, but this was just a really neat way to spiral back and see the whole thing happen again in the spring. The kids loved it. They got connected to plants and animals in a profound way that wouldn’t have happened without the partnership with Conserving Carolina.”
-Nina Veteto, kindergarten teacher
Strengthening Resilience for Underrepresented Youth
Communications Audit + Research & Interviews + Creative Direction + Brand Positioning + Key Messaging + Content Strategy + Copywriting + Editorial + Partnerships
Concept:
No matter what social, societal, or economic barriers exist—SOS Outreach believes every child deserves the opportunity to thrive. We start with powerful outdoor experiences. Because on the slopes or along the trail kids unearth the courage to step outside of their comfort zones, discover new strengths within themselves, and develop lifelong skills.
Goals:
Redesign website with improved, on-brand messaging
Produce impact stories that capture the heart of SOS Outreach
Reposition and update mission statement
Create holistic marketing plan
Results:
Increased website traffic by 20%
Aligned digital channels & brand messaging
Gained 6 new strategic corporate partnerships
Warren Miller x SOS Outreach:
Lean on Me
When we teach kids to ski, snowboard, backpack, and climb in a safe and encouraging environment—we also introduce them to new supportive relationships.
Empowering Youth to Discover Their Full Potential
“Something truly unique about snowboarding as a sport is that so much of it can be translated to our day-to-day lives. There are challenges in our lives where we will use the same exact skills that we use on the mountain. I’d like to think of snowboarding as a training exercise for succeeding in life.”
– Zaya, SOS Outreach Mentor Program Participant
SheJumps x Peace Vans:
Ode to Women
Content Strategy + Campaign Key Messaging + Research & Interviews + Copywriting + Blog + Social Media + Email
Concept:
Peace Vans was founded on connection, community, and the great outdoors. We believe in giving back to our neighbors and this planet we all call home. For #WomensEqualityDay, we’re proud to team up with SheJumps. When you purchase a mug, tote, tee (or all three) featuring camper van-inspired art from three talented Seattle artists, you help bridge the gap for women and girls in the outdoors.
Goals:
Grow brand affinity with target audience
Showcase Peace Vans brand values: inclusivity, community, adventure, and play
Celebrate and advocate for underrepresented communities
Increase collaborative partnerships with like-minded brands
Results:
38% email click-through-rate (top-performing email campaign)
Increased social media following through partner activation by 5%
Raised over $1ok for SheJumps
Advocacy for Impact
Creative Direction + Research & Interviews + Video Production + Copywriting + Website Landing Page Design + Blog + Social Media + Email
Concept:
Rallying behind a “purpose to do good”—we seek deep, intentional partnerships that unite and leverage influential voices toward the movement of equity in the outdoors. Together, we help drive effective solutions for empowering marginalized communities, addressing climate change, and protecting the places we love.
Goals:
Grow support for nonprofit partners
Foster diversity, equity, and inclusivity on and off the trail
Increase urgency to protect our wild lands and waters
Advocate for effective climate change solutions
Results:
Drove significant traffic to partner websites
Increased partner financial support through giving campaigns
Industry recognition as leader in advocacy efforts
Partnerships for a Better Planet
Wild places belong to no one, and at the same time, to everyone. We focus on protecting our most treasured landscapes, fostering a love of the outdoors, and improving accessibility and equity in our communities.
The Conservation Alliance x Smartwool:
Linking Business & Conservation
The Conservation Alliance inspires us to work together across the outdoor industry to protect the wild places vital to our businesses, consumers, economy, and planet. With 100% of all partner donations used exclusively for land and water conservation initiatives, we see the immediate translation of our resources into tangible, legal protection of shared wild places.
